S4Lbrand awareness, managed
Highly targeted comments on the threads your buyers actually read.
Every comment is hand-tuned to a specific Reddit or X thread, written in your brand voice, dropped exactly where your buyers are already asking the question.
Built for marketing teams at consumer apps, AI products, DTC brands, and creator tools who want to show up in the conversations that actually matter, not in a sponsored sidebar.
Get onboarding details by email, or book a 30-min fit call.
This is real data from a live database. Updated every 2-6 hours.
Want this for your product? Get Setup HelpHow it works
Three steps from first call to first 100,000 impressions. You stay in control of brand voice, pricing, and review; we handle the discovery, drafting, posting, and tracking.
Discovery call
30-minute fit call. We audit your brand, your buyer, and your competitive landscape on Reddit and X. If your category isn't a fit (we need active communities to seed into), you'll get a straight no, no pitch, no retainer.
Audience and message map
Our team maps the high-traffic Reddit and X communities your buyers actually read, defines voice and brand-safety guardrails with you, and builds a topic map. You approve the map and the example replies before anything goes live.
Impressions and visits delivered, dashboard live
We seed your brand into the right threads on a continuous cadence. Your team gets a real-time dashboard with views, upvotes, attributed site visits, and effective CPM. You pay $1 per 1,000 impressions delivered and $50 per 1,000 site visits attributed, invoiced monthly.
No retainer, no setup fee, no minimum commitment. $1 per 1,000 impressions delivered, $50 per 1,000 site visits attributed, invoiced monthly.
Other tools surface keywords. We jump in and reply.
Keyword alerts hand you a feed of mentions to sift through. We pick the threads, write the reply in your brand voice, and post it where your buyers are actually asking the question.
Humans pick the thread, not a keyword filter
Tools like Octolane stream you every mention of a keyword and leave the judgment to you. We read the thread, weigh intent and audience fit, and only act when the reply will land as genuinely useful in that specific conversation.
Every reply is written for THIS thread
No template responses, no copy-paste from a swipe file. Each comment is composed against the OP's exact question, the subreddit's norms, and your brand voice, so it reads like a community member, not a marketing drop.
Contribution first, brand mention second
We answer the question before we ever mention your product, and only mention it when it's actually the right tool for what was asked. That's what keeps the upvotes positive and the moderators quiet.
Brand voice locked per project
On kickoff we lock in your tone, your hard-don't list, your claim language, and any regulated-category guardrails. Every reply is checked against those rules before it goes live, so nothing surprising ever ships under your brand.
Reply chains, not one-off comments
We don't just drop a comment and move on. We follow up in-thread with a self-reply that links back to your product when it's contextually appropriate, then monitor for downstream questions so the thread keeps converting for months.
A real audit trail your team can review
Every thread we selected, every reply we shipped, every upvote and view, all in your dashboard. Filter by community, by topic, by sentiment. Your team can sanity-check the targeting any time, no monthly slide deck required.
Frequently asked questions
Established B2C products with a marketing budget: consumer apps, AI products (B2C), DTC brands, creator tools, gaming, fintech, fitness, beauty. We work with marketing teams that already have proven the product and now want to put part of their brand-awareness budget into Reddit and X, where their buyers actually hang out. Not a fit for pre-PMF indie projects, agencies reselling our work, or B2B SaaS chasing booked calls.
Every thread is hand-picked by a human, not surfaced by a keyword alert. We weigh buyer intent (is the OP actually shopping for a solution like yours), audience fit (is this the kind of reader your brand wants in front of), and community norms (will a brand mention here read as helpful or as spam). Threads that don't clear all three are skipped. The result is a much smaller volume of replies than a keyword tool would suggest, but every one of them is in a conversation that actually matters to your buyer.
Octolane, Brand24, and similar tools track keywords and surface a feed of mentions for your team to react to. The judgment, the writing, and the posting are all still on you. We do the opposite: we read the thread, decide whether replying is even appropriate, write the reply in your brand voice, and post it ourselves on accounts that read as real community members. You get the contribution, not the alert.
Those tools and agencies are publishing calendars: they post on your owned accounts to your existing followers. We're the opposite: we reply inside high-intent Reddit and X threads where your buyers are already asking the question, on accounts that look like real community members, not on your branded handle. We optimize for showing up in the right conversation, not for posting consistency on your own page.
Paid ads are honest about being ads. Sidebar promoted slots get banner-blindness and ad-blocker losses (30 to 40% of impressions never render), and per-impression trust is low because readers see the 'Sponsored' tag. Our in-thread mentions show up as part of the conversation, get read like comments not ads, and stay indexed for months. Same dollar typically buys 4 to 8x the trustworthy impressions.
On the kickoff call we define your brand voice, hard-don't list (competitor names, sensitive topics, claim language, regulatory boundaries), and approval cadence. Every reply is reviewed against those guardrails before it goes live. For regulated categories (fintech, health, supplements) we route every post through your team for explicit sign-off. Nothing surprising ever ends up under your brand.
Discovery call this week, audience and message map back to you within seven business days, first impressions live within two weeks of kickoff. We start small (a handful of communities) so we can tune voice and brand-safety with you before scaling spend.
Every thread we picked, every reply we shipped, the exact text we posted, plus the upvote/save ratio, downstream replies, and per-community breakdown. Your team can filter by topic, by week, by sentiment, and audit any individual reply against your brand-voice guardrails. Everyone on your team can have a login; we don't charge per seat.
Our entire model is built around contribution-first replies (answer the question, then mention your product only when it's actually relevant), not generic 'check out our brand' spam. We respect per-platform rate limits we've tuned in production across categories. Your brand reputation is the asset, not a metric to gamble; we move conservatively and ramp slowly.
Show up in the conversations where your buyers are actually asking.
We hand-pick high-intent Reddit and X threads where your audience is shopping, write the reply in your brand voice, and post it on accounts that read as real community members. Every thread and every reply, in your dashboard for audit.
30-minute fit call. We'll walk through your category, your brand voice, and which threads we'd target first.